Industry

Sports

Client

Sphere · NY Rangers · NY Knicks

Supercell & Madison Square Garden

Main Project Image

Integrating Supercell into MSG Properties

The goal with this project was to realistically show Supercell what a partnership with Madison Square Garden could look like. In order to do that, I wanted to capture the playful and professional nature of the Supercell brand and embody that in activations across venues and arenas. Crown Properties is known for being best-in-class and that includes designing real bespoke partnerships that get our clients excited to work with us.

Large Project Gallery Image #2

Large Project Gallery Image #1

Project Gallery Image for 50% width of the screen #1

Project Gallery Image for 50% width of the screen #1

Project Gallery Image for 50% width of the screen #2

Creating Custom Supercell Characters

The most exciting aspect of the project was creating custom Supercell characters based on the NY Knicks and NY Rangers. Using new AI technology, I was able to create a rough outline of what a basketball or hockey player could look like as a Supercell character. Then, I went in and worked on the final details such as team jerseys and colors.

Large Project Gallery Image #3

Project Gallery Image for 50% width of the screen #1

In-Venue Assets

Here I designed what partnering with us could realistically look like from concourse game activations to puck shuffles on the jumbotron and advertising throughout the venues. The question here was how can we engage Supercell’s demographic beyond just placing logos throughout the venues.