ATHLOS NYC is an elite, women’s-only professional track and field meet founded by Alexis Ohanian to elevate the sport by focusing on top female talent, entertainment, and fashion. Bringing the event to life meant building meaningful brand partnerships that felt authentic to both Athlos and each participating brand. We created custom creative for every collaboration, helping generate excitement while seamlessly integrating partners into the event experience. Here's a look at a few of those collaborations.